by AJ van Tine

From the Outreach Revolution Series: sign up to get shareable social media graphics, learning experiences, and join other UU outreachers like you.

The current social and political climate presents Unitarian Universalists with an opportunity, as well as a challenge. We are overwhelmed by the need to reach out to support those affected by recent racist, heterosexist, transphobic, and Islamophobic policies, and counter with our Unitarian Universalist message of radical love and beloved community. In times like these, how do we stay grounded in our core purposes for reaching out and not get swept up in the latest news cycle, as relevant as it may be. Why do Unitarian Universalists want to reach out?

girl looking out from door
Photo via Pixabay

One reason to reach out is to be loud about our values of love and justice – to evangelize. Evangelism isn’t about recruiting; it says that we have good news for the world, and that we should spread it! We have a truth to share because it may benefit others. Unitarian Universalism may not have a single creed that we want others to adopt, but we do have a message of hope. Our principles describe a vision of an equitable, peaceful, and justice-filled world. We can call this the “they need us” approach, although we know more accurately that they do not need you and me as individuals, but they need the message that we share.

On the other hand, there is a “we need them” approach. This is the seventh principle kind of “we need them.” More than the practical logic that we can accomplish more together than separately, it is the recognition that we have always been inherently interconnected to one another. When we try to achieve our vision of diverse and equitable community with only the people we already know, through networks and methods we are already familiar with, we fall short that very vision which calls us on. The act of outreach is not merely a means to the beloved community, but it is actively how we create it.

Of course, the truth is that these two approaches are not opposites. They are deeply intertwined aspects of outreach. I strongly believe Unitarian Universalism proclaims a saving message that our country is in dire need of today.  If we are to stay true to the content of this message and spread it far and wide, we have to be on guard against talking only to ourselves. Opening our hearts and doors to create vibrant relationships with new people and their communities is both the method and the message.

This isn’t easy. It requires being brave and putting ourselves out there and being vulnerable, and we always want to articulate our message as clearly and powerfully as possible. The good news is you are not left on your own! Here are some social media graphics you can use to spread the good word.

Why outreach? Because it is by building relationships and diverse community that we can transform ourselves and the world. If it is true that we should be the change we wish to see in the world, then our congregations can start the process by practicing radical hospitality within our walls and by preaching love outward into the larger society.

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AJ van TineAJ van Tine is a field education student completing an internship at the UUA. He is a lifelong Unitarian Universalist from Virginia with an aspiration for ministry, and in his second year at Harvard Divinity School. He lives in Cambridge, MA with his wife Ada, who is also a lifelong Unitarian Universalist.

About the Author
Anna Bethea

Anna is an Outreach Associate at the Unitarian Universalist Association. She’s a practical systems thinker who also revels in exploring the woo woo. With a background in social work, entrepreneurship, and religious education, Anna melds compassion with innovation. She believes strongly that UUism is the future of faith: a natural evolution of humanity’s inquisitiveness about the nature of existence and meaning.

Comments

  1. Virginia Sturgeon

    Loved the article. I try to reach out to immigrants and to those who have been marginalized by trump. I live in Arkansas and I want people to know that there are those of us who do not agree with the policies of the WH and did not vote for him. I try to give them hope that all white people aren’t against them. I also say that I am a Unitarian Universalist and our message is love. I give hugs, too, if the recipient agrees.

    Reply

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