We’re looking for a few brave Unitarian Universalist congregations for a little project – and by little, I mean potentially transformative for the future of our faith movement (not to oversell it or anything). Intrigued? Then you might want to join our team of beta-testers for the UUA’s new outreach efforts.
In the Spring issue of the UU World magazine, Rev. Terasa Cooley explained the new branding and outreach efforts of the Unitarian Universalist Association. Recognizing the shifting landscape of religion in America, religious leaders of all kinds have realized it’s not enough to preach to the choir anymore. For the UUA, outreach started with a new look and feel, including an updated logo and some better ways of explaining what is so powerful about our faith to those who aren’t already “in the know.” A study guide has also been in the works, which will be made available to the beta-testers. These outreach efforts have uncovered some invaluable insights about our faith and its potential to reach new audiences, but much of this potential still remains in theory. It’s time to take the next step and to put that theory it into practice.
Over the next six months our beta-testers will explore how the UUA’s new outreach approaches can help congregations learn about the signals they send off, find their niche in their community, and represent an emerging shared identity of the wider faith. And the exciting part is… we don’t know exactly how this will turn out. Don’t get me wrong, we’ve got some pretty good guesses, but the truth is that our beta-testers will be co-creating, playing, discovering and experimenting with us to figure out how to leverage the key insights of the UUA’s outreach efforts to grow our faith and its impact in the world.
Click here to sign up to become a beta tester congregation. Beta-testers will attend a kick-off webinar at the end of the summer, receive a three-session study guide and get connected to other beta testers to form a learning circle. Congregations will learn about the UUA’s branding and outreach efforts and then identify one area of their congregation to apply those outreach strategies. Any UU congregations (or other UU groups, if you’re interested!) are welcome to join, as long as they can commit to the process.
Join us in the lab of faithful experimentation! For questions, email firstname.lastname@example.org.